My creativity is a strange thing. Not in a bad way; it is liquid, flowing, constantly moving freely into unexpected places, and full of colour.
That’s why my Idea Machine service is such an important part of what I do – as much for my client as it is for me!
It also means that once a challenge comes my way I am already equipped with multiple creative avenues to go down. I will admit that it helps if the ‘challenge’ is a blog about an amazing holiday I’ve just taken, or something delicious I’m currently eating…
When writing SEO savvy blogs creativity is essential to ensure a natural flow to the text without clunky KEY WORDS screaming at you from the page.